What if there was a functional energy drink that could fuel focus, clarity and purpose and help power through whatever life throws at us – all while being 100% natural?

That’s what local entrepreneur Matthew Cassar asked himself, as he struggled with the effects of ADHD. In response, he launched MEYN Energy: the startup behind a game-changing alternative energy drink, founded in Malta and backed by science.

MEYN Energy is a refreshing, all-natural drink made with real fruit juices, lion’s mane, maca root, ginseng and natural caffeine – a unique blend shown to support thinking and memory processes, boost mood and reduce stress – with none of the artificial ingredients, chemicals and added sugars found in other energy drinks dominating the market.

Now, a crowdfunding campaign on Zaar aims to bring MEYN Energy to shelves across Malta and beyond.

“In a world full of distractions, focus is the new gold,” says Cassar. “The idea for MEYN Energy was born out of my personal struggles with ADHD, when medication wouldn’t work, coffee just wasn’t my thing, and chugging down cans of traditional energy drinks wasn’t sustainable for my long-term health. MEYN Energy provides clean, long-lasting energy, whether you’re studying hard for those exams, always on the go, an athlete smashing goals, or a company looking to fuel your team.”

MEYN Energy began as a homemade blend to manage focus and fatigue and create clean, natural energy. When Cassar’s friends asked to try some, he spotted a market demand and developed the recipe, initially selling the product as JuiZed. But soon, demand outgrew production – so together with a business partner in Austria, Cassar further improved the scientifically formulated product to become MEYN Energy.

MEYN is available in two delicious flavours – Tropical Passion and Citrus Berry Blast – and Cassar is ready to bring MEYN Energy to people both in Malta and around the world, with the help of crowdfunding.

“We need your support to help bring MEYN Energy to life. By backing the campaign on Zaar, you’re not just helping a Maltese business grow, but you’re also joining a global movement to change the way people think about energy drinks. Your contributions will go towards finalising production and making MEYN Energy available to everyone who’s ready for a healthier energy boost,” adds Cassar.

The Zaar crowdfunding campaign aims to raise €5,000 towards bringing MEYN to full production – and word is spreading fast, as backers pledged 14% of this goal in just four days following the campaign launch. Backers have until 30 April to join the MEYN movement on Zaar and help put Malta on the map as the birthplace of a new kind of energy – and they can expect some truly bold rewards according to the amount they contribute.

The distinct reward tiers include thank-you notes, cans of each flavour, MEYN six-packs, limited edition MEYN t-shirts, mentions on the website and invitations or VIP tickets to the summer launch party. There is even ‘Lifetime Loyalty’ – 48 cans of each flavour, plus a lifetime 35% discount on online purchases of MEYN Energy and an invitation to an exclusive supporters’ launch event as well as VIP access to the official launch party.

The standout reward available for just five backers? A lifetime supply of MEYN, which provides one can a day for life, alongside all the other ‘Lifetime Loyalty’ perks.

Corporate sponsors will also receive attractive rewards for helping to power this exciting Maltese startup. And with a portion of proceeds from select rewards going to ADHD Malta, supporting MEYN Energy via crowdfunding helps fuel even more than personal energy – it also makes a difference in the community.

To fuel your purpose – and perhaps secure your lifetime supply – back MEYN Energy’s campaign on Zaar today at www.zaar.com.mt.